Investigation of drivers and modes of differentiation in Turkish construction industry

BUDAYAN C., Dikmen I., BİRGÖNÜL M. T.

ENGINEERING CONSTRUCTION AND ARCHITECTURAL MANAGEMENT, vol.20, no.4, pp.345-365, 2013 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 20 Issue: 4
  • Publication Date: 2013
  • Doi Number: 10.1108/ecam-09-2011-0083
  • Journal Name: ENGINEERING CONSTRUCTION AND ARCHITECTURAL MANAGEMENT
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.345-365
  • Keywords: Differentiation strategy, Construction industry, Structural equation modelling, Product differentiation, COMPETITIVE ADVANTAGE, INFORMATION-TECHNOLOGY, STRATEGIC MANAGEMENT, PERFORMANCE, COMMITMENT, INNOVATION, SYSTEMS
  • Middle East Technical University Northern Cyprus Campus Affiliated: Yes

Abstract

Purpose - The positive effect of differentiation strategy on achieving competitive advantage among construction companies is widely acknowledged in the literature. However, there exists only a limited number of studies in the construction management literature that investigate the drivers and modes of differentiation. The purpose of this study is to determine appropriate modes and drivers of differentiation strategy in the Turkish construction industry.