Investigation of drivers and modes of differentiation in Turkish construction industry

BUDAYAN C., Dikmen I., BİRGÖNÜL M. T.

ENGINEERING CONSTRUCTION AND ARCHITECTURAL MANAGEMENT, cilt.20, sa.4, ss.345-365, 2013 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 20 Sayı: 4
  • Basım Tarihi: 2013
  • Doi Numarası: 10.1108/ecam-09-2011-0083
  • Dergi Adı: ENGINEERING CONSTRUCTION AND ARCHITECTURAL MANAGEMENT
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.345-365
  • Anahtar Kelimeler: Differentiation strategy, Construction industry, Structural equation modelling, Product differentiation, COMPETITIVE ADVANTAGE, INFORMATION-TECHNOLOGY, STRATEGIC MANAGEMENT, PERFORMANCE, COMMITMENT, INNOVATION, SYSTEMS
  • Orta Doğu Teknik Üniversitesi Kuzey Kıbrıs Kampüsü Adresli: Evet

Özet

Purpose - The positive effect of differentiation strategy on achieving competitive advantage among construction companies is widely acknowledged in the literature. However, there exists only a limited number of studies in the construction management literature that investigate the drivers and modes of differentiation. The purpose of this study is to determine appropriate modes and drivers of differentiation strategy in the Turkish construction industry.