Entrenching geopolitical imaginations: brand(ing) Turkey through Orhan Pamuk

Yalkin Ç., Yanık L. K.

Journal of International Relations and Development, vol.23, no.2, pp.339-358, 2020 (SSCI, Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 23 Issue: 2
  • Publication Date: 2020
  • Doi Number: 10.1057/s41268-018-0153-1
  • Journal Name: Journal of International Relations and Development
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, International Bibliography of Social Sciences, Business Source Elite, Business Source Premier, Geobase, Political Science Complete, Public Affairs Index, Sociological abstracts, Worldwide Political Science Abstracts
  • Page Numbers: pp.339-358
  • Keywords: Critical geopolitics, Cultural consumption, Markets, Nation-brands, Turkey
  • Middle East Technical University Northern Cyprus Campus Affiliated: Yes

Abstract

This study focuses on how through consumers, the market reproduces a discourse that aligns with the political and the cultural spheres. By drawing on fields of production and consumption, we turn to how both Turkey as a nation-brand and Orhan Pamuk as a cultural producer are produced and consumed at the nexus of political and cultural fields. Based on the analysis of data comprising of interviews with Orhan Pamuk and Amazon consumer reviews of his work, we argue that the consumers of Pamuk’s works duplicate and reiterate dualities that have come to represent Turkey. This highlights the role of cultural products as nation-brand makers and the markets as where arts and politics intersect. We suggest that cultural products serve as vehicles through which existing perceptions and real and perceived global political hierarchies are reproduced.