Adolescents and Their Brands: An Account of Market Participation and Resistance

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Yalkin Kucukyilmaz Ç., Rosenbaum-Elliott R.

Advances in Consumer Research, California, Amerika Birleşik Devletleri, 23 - 26 Ekim 2008, cilt.36, ss.253, (Özet Bildiri)

  • Yayın Türü: Bildiri / Özet Bildiri
  • Cilt numarası: 36
  • Basıldığı Şehir: California
  • Basıldığı Ülke: Amerika Birleşik Devletleri
  • Sayfa Sayıları: ss.253
  • Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
  • Orta Doğu Teknik Üniversitesi Kuzey Kıbrıs Kampüsü Adresli: Hayır

Özet

This paper aims to examine the female adolescent friendship groups’ consumption of fashion from a perspective of participation and resistance in the marketplace, and intends to build a case for analyzing the consumption of fashion and ‘peer pressure’ outside of the traditional belonging vs. independence dichotomy; both in order to bring a new perspective to the adolescents’ relationship with the market and one another, and to fill the gap arising from the absence of the female adolescents’ voice from the resistance literature.