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Advances in Consumer Research, California, United States Of America, 23 - 26 October 2008, vol.36, pp.253, (Summary Text)
This paper aims to examine the female adolescent friendship groups’ consumption of fashion from a perspective of participation and resistance in the marketplace, and intends to build a case for analyzing the consumption of fashion and ‘peer pressure’ outside of the traditional belonging vs. independence dichotomy; both in order to bring a new perspective to the adolescents’ relationship with the market and one another, and to fill the gap arising from the absence of the female adolescents’ voice from the resistance literature.