Research Information System
CONSUMPTION MARKETS CULTURE, vol.1, no.1, pp.1-15, 2025 (Scopus)
This review interrogates representations of hybridity in the Turkish television series The Turkish Detective, focusing on spatial, narrative, and character hybridity. It shows that while hybridity facilitates negotiation and adaptation in the business sphere, it also reflects global power asymmetries, as Turkish producers seek validation from dominant Anglo and North American markets. Framing hybridity as both a creative strategy and a mode of structural compliance, the review contributes to consumer culture theory by revealing how global production systems shape hybrid representations. Ultimately, it argues that while dizis promote cultural exchange, their hybridity often reinforces existing global cultural hierarchies.