General Information

Institutional Information: Odtü Kuzey Kibris Kampusu (Kktc-Güzelyurt), Işletme Bölümü, Işletme Anabilim Dali
WoS Research Areas: Cultural Studies, Social Sciences General, Business, Management
Avesis Research Areas: Social Sciences and Humanities, Management

Names in Publications: Cagri Yalkin, Yalkin Cagri
Biography

I am Associate Professor of Marketing at Middle East Technical University, Northern Cyprus Campus. My research focuses on audience reception, consumer socialisation, nation-branding, post-colonialism and politics, underpinned by a critical consideration of brands and digital platforms.