General Information

Institutional Information: Odtü Kuzey Kibris Kampusu (Kktc-Güzelyurt), Işletme Bölümü, Işletme Anabilim Dali
WoS Research Areas: Cultural Studies, Social Sciences General, Business, Management
Scopus Research Areas: Cultural Studies, General Social Sciences, General Decision Sciences, General Business, Management and Accounting
Avesis Research Areas: Social Sciences and Humanities, Management

Names in Publications: Cagri Yalkin, Yalkin Cagri
Metrics

Publication

28

Publication (WoS)

20

Publication (Scopus)

16

Citation (WoS)

145

H-Index (WoS)

7

Citation (Scopus)

192

H-Index (Scopus)

8

Citation (Scholar)

530

H-Index (Scholar)

12

Citation (TrDizin)

1

H-Index (TrDizin)

1

Citation (Sum Other)

2

Project

1

Thesis Advisory

1

Open Access

6
UN Sustainable Development Goals
Biography

I am Associate Professor of Marketing at Middle East Technical University, Northern Cyprus Campus. My research focuses on audience reception, consumer socialisation, nation-branding, post-colonialism and politics, underpinned by a critical consideration of brands and digital platforms.